Evaluation Question 1.

1. In what way does your media product use, develop or challenge the forms and conventions of real media products?



Our music video product uses the forms and conventions of a music video as it followed the narrative, the song was called “Without a Meaning” It was about a teenage girl and boy that were in a relationship, then broke up. The boy tries to get the girl back, but the girl doesn’t want to get back with him. They end up going there own separate ways at the end. The music video shows their relationship, its goes back and shows the happy times in their relationship and also the bad times showing arguments.

Our Video follows the conventions just like Andrew Goodwin said " A good music video is a clip that responds to the pleasure of music, in which that the music is made visual, either in the new waysor ina way that accentuates exisisting visual associations"

The quote shows how the visual is a very important part of music to express the way in which music is portrayed. Our music video links to the way in which Andrew Goodwin said a music clip should be as he said it should be based on the visuals, and this is what we have done and thats why we don't have a large part of lypsyncing in our music video.

Unlike other music video that show a break up you could say that our video challenged the forms and conventions in the narrative as the couple don’t get back together at the end like your ‘usual’ story would go like.

Our music video develops the forms and conventions of a music video as it tells a story. You can clearly see that the girl and boy were in a relationship. We developed this by making our music video into a story so not only was it a piece of music with a narrative but it followed a story of a girl and boys break up, we wanted to keep our music video rather simple by using only two locations which is the park and a house. Just like the real media producat of Usher's 'Burn' there is only two locations used which is inside a house and outside. We didnt want to use much lypsincing as we wanted the story to be mostly shown through the action happening. Just like this real media product, ours shows a couple in a relationship. Also the real media product has a male as the singer in the video. In both video's the boy tries to get the girl back and at the end but this dosen't happen. The two song, our's and the real media product are very simular ad its the boy trying to keep the girl. In the real media product I studied you can see at 1 minute 40 seconds that the couple are very close within there relationship, we also showed times of happiness between the couple.

Here is Usher's Video Burn.
http://http//www.youtube.com/watch?v=0pq9yO4WQ_M

I watched this and it inspirared us to base our music video like this, in a story like form, as we found that it would link nicely to our media product.