I really like how the clothing of the characters is rather casual and trendy to fit in with the genre . They also suit within the age range of the characters. I also like the theme of the ancillary texts as they stay with the pictures of the main guy and this is a good way of advertising the new album as the audience can notice the same guy.
The music video has a variation of good camera angles, also the filming has been done in interesting locations. The music video followed a good story line and also worked well with the characters that were used, there was a good real connection shown
The editing matches the beat and pace of the song perfectly. The poster is really effective and stands out, also the digi pak is good how it keeps in with the whole genre of the music video
I like the use of cuts within thew usic video, it fits in nicely with the song as there is a different pace throughout the song and the cuts match these really well. I also like the poster and how the glasses are used as a trade mark this is really effective.
I like the song itself it had a good beat to it also the characters fitted the music video and made it look very real and true life. I like how the ancillary text also matched and linked in with the video it worked well as a whole.
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