Section 1: Initial notes on music video

Music Video's

In class we discussed what we already knew about music video's and what we would expect in a new music video this is what we wrote,

Performance
Storyline-Narrative elements-shows a message/meaning.
Singer and instruments-Artist singing to camera
Star image-Bond with audience
Mining-lypsyncing

Stylish
Mise-on-scene
sometimes uses extra sound..
camera use/shots
montage editing
special effects
Genre's reflect style of music

Humour?
Post modern-superficial/ironic, playful,empty
Sense of serious meaning

Entertainment
Light/Not heavy
Eye candy

Advertising for the band
-Promotion
Maybe linked to films............
Raising viability of band
Visual radio
MTV-Music Television channels

We then answered these questions from several texts in our booklets.

What is the basic function or purpose of a music video?
A basic function is to advertise the song being shown and also to make money from doing this.

When were the first music video's produced?
They were produced in 1983

How are music video's commissioned?
An editor is employed between 3-6 people, then they see who is right for the video.

How much time does a music video usually take to produce?
Around 2 weeks.

According to Andrew Goodwin, what are the three different ways in which the visuals in a video can relate to the lyrics of a song?
Illustration, editing.

What is a music video treatment or pitch?
A page of ideas, should stand out. The first paragraph should get you hooked.

What are some of the things to avoid in making a student video?
1.Well known songs.