Section 3: Close analysis of 2 professional music videos(relevant to your group's specific choice of song/genre, etc.)

http://www.youtube.com/watch?v=fgDdeBrGrro
Spice girls-‘Spice up your life’

Genre-
The video has a narrative and a performance from the artists. The genre is pop; it is very British and has the used lip-syncing in it. The video foregrounds spice girls performing their song. The girls are dressed up for a night out. They seem to be enjoying themselves through out.

Narrative

The girls are enjoying themselves, the lyrics don’t exactly connect to the words, but some of the dance moves relate to the lyrics. There is a clear middle-Beginning –End
Beginning-A very weird setting in s dull grey place.
Middle- The girls enjoying themselves in s city, lots of bright colours.
End-The girls are all together in a flying machine.
The video is a non linear structure as we are not totally sure what is going to happen.
Spice girls=Party girls, in charge, enjoying themselves
Man=Lost, sad, alone.
Boy/girl dull/colour bright/black light/not light

Representation

The girls are represented as being very girly, the city starts of by looking very dull and polluted. When the music starts colour gets brought in and the city gets very bright and colourful. The city is represented as boring but the girls seem to be having a good time. The lyrics show that the girls are very wild.

Audience

The target audience is mostly teenage girls and older. The song can relate to a lot of people as it is telling people to ‘Spice up their lives’ if they are feeling down. The girls are making a lot of eye contact, with the camera this shows they are including the audience a lot and singing to them. Viewers might find this video useful as it might make people stop and think about there lives, if they are down or have problems it could make them forget about it all, this video could distract them away from their own lives.

Editing

It is very fast paced editing, no shots are longer then 2-4 seconds, there are a lot of bright colours to show the bright city. There is a flying car that goes round the city with the girls in it. The is cross cuts used from the girls in the flying machine to shots of the city. There are times when the girls themselves look as if they themselves are flying.

Camera Angles

There is a long shot of a man sitting at a desk in a dark room; we’re not quit sure who he is. There is a mid shot on the dark city then a pan down. We then have a long shot of the polluted boring city. There is an over the shoulder shot of the man looking into the mirror; we still don’t know who he is, or why he is there. There is then a pan down and we see traffic lights, this shows the emptiness of the city, as the traffic signs really stand out. We see a long shot of the five girls as they are in their flying machines. Then there is a close up on the girls, they are singing and looking out onto the city. There is then a pan around the mans office and it looks really dull and boring. There is various close ups on the girls as they are flying around, they look like they are having a good time.

http://www.youtube.com/watch?v=6Zf1Rhp-fZs
Beyonce-Sweet dreams

Representation

It is an all girl video the three girls are feminie but tough at the same time. The main artist in it0Beyonce is having a nightmare. The settings looks like a dessert isalnd. There is alot of dancing throughout the piece. Beyonce is represented as a preety sexy lady..We are not quite sure but we are thinking she is singing about a boy. She seems happy and very confident.

Genre

The video has a narrative and also a performance from the artist. Danicing is use throughout the video. The song is pop, the girls are dressed in verysexy clothes.

Narrative

Beyonce sings about having a sweet dream or a beautiful night mare, you see her asleep at the start as if she is having this dream or night mare, she looks very disturbed. The lyrics link to the settings of the song, also certain words link to various movements and gestures.
There is a clear Beginning-Middle-End
Beginning-She is asleep having this dream or night mare, thn she wakes up.
Middle-She is dancing with the girls, it is as if there are trying to work something out.
End-She says she 'dosent want to wake up for you' then the lights go of, maybe she is happier in her sleep then in reality.
It is non-linear as you dont really know what will happen at the end.
Beyonce=Princess Dancers=best friends
dream/nightmare Day/Night Happt/Sad Scared/not scared

Audience

Target audience is mostly girls, the song is addressed to 'you' meaning us, say we could be the dream or night mare, viwers could find the video unusual, and also feel sorry for beyonce. The video could also make people think about what she is saying in her lyrics in the song.